Featured Post
The Shoeshine Outside the Muddy Park
There’s a man who sets up his shoeshine stall outside a muddy park. ↓ He gets there early, wipes the chair dry, and waits. By the time joggers finish their laps, their shoes are splattered. One by one, they stop. He doesn’t call out. He doesn’t need to. The need walks up to him. Every city has someone like that. . . someone who quietly builds their work around the mess everyone else avoids. That’s all positioning really is. Not shouting the loudest, just standing where the problem shows up...