There’s a man who sets up his shoeshine stall outside a muddy park.

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He gets there early, wipes the chair dry, and waits.

By the time joggers finish their laps, their shoes are splattered.

One by one, they stop.

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He doesn’t call out.

He doesn’t need to.

The need walks up to him.

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Every city has someone like that. . .

someone who quietly builds their work

around the mess everyone else avoids.

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That’s all positioning really is.

Not shouting the loudest,

just standing where the problem shows up first.
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